Thinking What makes a Private Equity website different? August 7, 2024 Written by Carly Mercer Private Equity (PE) firm’s websites differ from other types of corporate websites in several key ways. Firstly, let’s look at the audience. There are the expected ones – those that place money with PE firms to invest in other companies,…
Thinking Writing for the world May 15, 2024 Written by James McCobb Writing and publishing global content can be one of the biggest challenges internal comms teams face, with many firms typically producing at least one article per day, in several different languages. Engaging with employees can be difficult for organisations with a large workforce…
Thinking The Feedback Effect, AIs and the Machine Metropolis April 14, 2024 Written by James McCobb A recent Investor Survey highlighted an important new trend in investor behaviour that should make any corporate communicator sit up: “The vast majority of investor audiences (94%) said they use these AI/machine learning tools to harvest data.” Take a…
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